Brand & Content Manager - Fashion Brand

The purpose of this position is to support the Director to grow this brand footprint across digital sales channels, while maintaining the company’s core values. To take ownership of all the visual output for the brand, manage social media and website, to drive the brand voice with strong copywriting and content which adds value to the brand.

Client: Please Enquire

Date: 2 December 2021

Region: Auckland Central

Type: Brand Marketing

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Role Description

This up and coming designer label is experiencing exceptional growth and is currently seeking to add a Brand & Content Manager to their small but dynamic team. They are renowned for classic clean lines and impeccable tailoring with a rock’n’roll sensibility and effortless perfection. They are committed to offering quality product crafted with integrity and their mission is to create thoughtful and timeless clothing of a high-quality. Production is mainly local and they are committed to conservative growth and focus on developing strong long term partnerships to maintain product quality and integrity of their business.

The Role:

To achieve the key functions of this position, it is expected that administrative tasks and processes are followed as part of the ongoing success of this role; these include and are not exclusive to maintaining the presentation of the studio and store, daily communication with all stakeholders in a professional, friendly and timely manner, file management of digital assets, accurate reporting and maintaining SOPs and manuals.

Requirements

Ecommerce

Create seasonal marketing calendar framework against key dates, signed off by Director and used as a tool to manage the marketing timeline.
Drive sales opportunities through regular review of the marketing schedule, making recommendations to optimize digital communication messaging.
Edit, load and manage digital assets in a timely and accurate manner to ensure marketing initiatives are supported and digital platforms are presented in line with company values.
Copy writing for digital platforms with a clear cohesive brand voice.
Graphic Design across all digital channels and printed media.
Continuously improve and innovate the functionality, user experience and SEO of the online store to increase conversion rate and reach.
Build highly effective relationships with partners to enhance commercial success. Including Marketing Contractor.

Studio

Build and maintain the Brand community in an authentic manner to increase sales.
Optimize the in-store experience to achieve a seamless omni-channel retail journey using merchandising, service and personalisation as tools.
Actively participate in design and planning meetings contributing to the commercial success of each collection.
Assist Director with seasonal store buys drawing on seasonal analysis data to support decision making.

Wholesale:

Assist the Director with the wholesale sales process including preparation of sales material, costing reviews, training and development, asset distribution.
Wholesale business market analysis, identifying new opportunities to achieve wholesale growth targets.
Undertake seasonal analysis, using data to make a series of recommendations contributing to range planning sessions.
Assisting at lookbook and editorial photoshoots to ensure required results in all ecommerce platforms.
Preparation and distribution of press releases, imagery to media and wholesale partners, including clear cuts.
Assist in all areas of the business to meet deadlines including production.
Ownership of Mindful Fashion activity and relationship management.

To be successful in this role, this person must possess a growth mindset, with a keen focus on optimizing key sales channels to achieve growth targets through a cohesive brand voice and handprint. They will thrive in a creative, entrepreneurial environment, be inherently curious and willing to engage across all areas of the company to achieve desired business outcomes. They will be a connector and communicator with a natural ability to build community using authentic and inspiring communication strategies to bring stakeholders along on the journey.

The design principle ‘form follows function’ extends across everything they do – does it look beautiful and does it make sense?

The company is outcome-focused and remain flexible to achieve the overarching company goals; they treat every person across the business with the same level of respect and kindness and do not get caught up in process, labels, or titles. If you’d like to know more about this role or would like to apply, please email your CV to rosina@ragtrade.co.nz

If you think you’ve got what it takes then please e-mail your CV through to rosina@ragtrade.co.nz